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Transformation Beyond Downtown

Published on by Casey Hawkins

High Point’s downtown transformation started with BB&T Point and our very own High Point Rockers Baseball Team last year.   High Pointers descended downtown to watch a friendly game of baseball, meet up with friends, while making new ones. The smell of hot dogs and popcorn became familiar to the regulars as they sipped on a cold beer and conversed about their day.  This was just the beginning of a new downtown High Point, North Carolina. In November of last year, we learned the Triad’s first food hall will open this summer. Located in The Outfields development right outside the stadium, the Stock + Grain Assembly will feature 10 vendors, ample seating and a large outdoor space.  Congdon Yards, to the left of the second base line, unveiled plans earlier this year as a place for innovators to connect and collaborate, leaders to inspire and educate and friends to gather and celebrate.  

As we continue to count the successes towards creating a year-round destination we can see and feel the energy through many businesses pushing to improve, expand and create a welcoming feeling to both locals and visitors.  While an experience is what brings a visitor to a destination, where they choose to stay is equally important. Many of our High Point hotels have recognized the city’s transformation and have complemented these efforts through makeovers of their own.  

Super 8 by Wyndham recently completed renovations throughout most of the hotel.  The lobby and common area have a fresh look with new furnishings. As you walk in the front door you are welcomed with a large “Greetings from High Point, North Carolina” sign highlighting local favorites.  The rooms have been completely redone with new carpet, furniture and amenities and a nod to North Carolina through artwork. The renovated meeting room, located off the lobby area, offers new tables, chairs, whiteboards, projection screens, and a room divider, making it a great option for a future meeting.  

In nearby Archdale, just before Interstate 85, Fairfield Inn and Suites is currently undergoing a major renovation. After all the updates are complete, the Fairfield Inn will be a brand-new hotel on the inside and out. They are completely redoing the entrance, both the interior and exterior, to make it larger and more welcoming. An all new breakfast area and lobby will be a great space to relax and prepare for your day of furniture shopping or meeting.  The guest rooms will have new paint, wallpaper, floors, furniture, and amenities. The hotel is open during renovations and is very accommodating to visitors’ needs while going through this transition.  

J.H. Adams Inn and Cristina Gray’s Restaurant has been a historic icon in High Point for years.  Originally the residence of John Hampton Adams, his wife Elizabeth and two children, this property has been home to many organizations including the YWCA.  In 2001, the home was turned into an Inn and listed on the National Register of Historic Places. The history behind the building and the location gives the property a very charming character. In 2019, the owners announced renovation plans to include enclosing the courtyard to make it a year-round gathering area.  Extensive exterior improvements include a new porch, painting and landscape lighting, accenting the Inn’s architectural details. Parking lot improvements, interior upgrades to hallways and lobby along with new furnishings are all planned with a completion date of the end of 2020.  

Conveniently located near High Point University, Courtyard by Marriott completed renovations in April of 2019. The rooms have new carpet, pull out sofa beds and Keurig coffee machines. The lobby area offers a fresh look with new paint and décor to make you feel welcome. 

In addition to hotels, High Point boasts many meeting venues unique to the area, offering a twist to the traditional meeting space.  98 Asian Bistro, known for their delicious Asian Cuisine, now has a spacious venue attached, offering natural light with the gallery windows along the front and side walls. It’s a great match for those looking to host 100+ people. 

J&S Cafeteria has marked part of their establishment as meeting space, which can host up to 80 people for a sit-down meal. With a private entrance to the room and a flat screen TV for Bluetooth presentations, this is the perfect location for any meeting or event you have coming up. 

Two new event centers, Baby Grand Event Center at 1209 Greensboro Road and Espinoza Event Center on 3209 Martin Luther King Drive are slated to open later this year. We are excited to have these new venues in High Point and give our community a place to gather and have fun while creating a year-round destination for both locals and visitors.

Categories: Convention Destination| Economic Impact| Tourism| Trade Show Demands

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